We are delighted to announce our new brand identity as part of the continuing evolution of Zabrisky®. Our business has grown, our technology has evolved, we're delving into new areas and we've launched new products, so we think it's time for a change. We have updated our logo and website to reflect who we are today and symbolize our future.
The new brand identity perfectly aligns our company with our successful foray to offer cutting-edge new products, expanding our horizons towards the Marketplace.
With RoseGold shades on our new website, we've centered our new identity around our own sense of style, keeping it modern and confident. The pink tones imbue the fresh and fun characteristics of the brand, offering flexibility for future innovations. These brand elements have also been translated into a new logo, which projects movement and rhythm.
We started our journey in 2015 as the first online flower platform in the city of Pereira. Since then, our creative panel has succeeded in revolutionizing the culture of giving flowers, adding elegance and luxury to each bouquet and arrangement that leaves their store, thus implementing unique and original design methods.
We launched Romantique Le Femme, our new collection of simple and sophisticated clothing and accessories for women on the go. Inspired by its extensive reference to the modern woman and exposure to feminine sentiments, Floristería Zabrisky® saw the need to create a versatile and affordable line of clothing and accessories for women. Embodying our own sense of style, we design pieces that are feminine with avant-garde, classic yet modern and elegant, with a touch of personality.
Our new brand identity helps us bring out our inherent characteristics: integrity, quality, excellence and creativity.
Integrity as a core value is our quality of being honest and responsible when dealing with our customers, suppliers and co-workers.
We offer quality and excellence with our complementary products and services that meet the needs and exceed the expectations of our customers, we listen to them, to exceed their expectations (first we must know what they want). We must learn from inside and outside our industry. We will always pursue the right changes towards improvement and innovation in all of our operations.
As creators, we love to focus on innovation and quality, we express our desire and effort to carry out innovative and pioneering work. We want to maintain our explorer attitude towards the work we do and the way we do it. We are paving our own paths and discovering our own way of doing things, so that we can bring ingenious products to market. We want to be free from limitations, feel free to exploretechnologyin our own way and enjoy our discoveries and innovations and our new brand identity reflects this.
With this new brand and new company products, we will now go beyond our legacy. We have always pioneered the problems we have solved before. We are now fully focused on transforming the way our products reach our customers.
Floristería Zabrisky, was founded in the city of Pereira in 1976 by a traditional family of the city.
Its creativity and extensive experience in the creation of personalized floral designs allowsit to offer its clients with each flower the security of receiving a quality product, with an excellent presentation and designs made with the best supplies.
His creative panel has managed to revolutionize the culture of giving flowers, adding elegance and luxury to each bouquet and arrangement that leaves his store, thus implementing unique and original design methods.
The mission of Floristería Zabrisky is to have a high-quality staff that attends to the emotional and sentimental needs of our clients with high-quality floral products and exceptional services that exceed our clients' expectations.
Floristería Zabrisky will become the leader in the supply of floral services in Pereira, Dosquebradas and El Eje Cafetero, maintaining the tradition of exceeding customer expectations with personalized designs for all occasions. Zabrisky Florist will continue to develop a profitable business by building repeat customers and expanding our market area.
Integrity: We will be honest and responsible when dealing with our customers, suppliers and co-workers.
Quality and excellence: We will provide the best quality products and complementary services that meet the needs and exceed the expectations of our customers. We will listen to our customers, to exceed their expectations, we must first know what they want. We must learn from inside and outside our industry. We will always pursue the right changes towards improvement and innovation in all of our operations.
Driven Excellence⟶Commitment: Put the needs of our customers first and willingly.
Customer focused⟶Market driven⟶ Going the extramile ⟶People: We will treat each other as we are expected to treat our customers.
The golden rule: treat others as you want to be treated yourself.
Our guiding principles
Do the right thing. Give your best, be the best, nothing less. Customers are the center of what we do.
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